On October 14th 2013,
I had the opportunity to meet Steve Staedler as shared his knowledge in my
public relations tactics two course at the University of Wisconsin Whitewater. Mr.
Staedler graduated from the University of Wisconsin Milwaukee with a bachelor’s
of art in mass communication. Mr. Staedler works at LePoidevin Marketing as the
senior account executive and before working at LePoidevin, he worked at Bellwether
Communications as an account executive. He also worked as a reporter at
Community Newspaper Inc., and CNI Newspaper. Mr. Staedler is also currently
working public affairs for the U.S. Air Force Reserves. He has Mr. Staedler shared
his knowledge about Cision and public relations involving business to business (B2B).When
Mr. Staedler shared his knowledge about Cision, he logged into his account to
let us see more of what Cision is. The most I have ever seen and used involving
Cision or something similar to Cision is the hard copy book. He also shared
with us that another service like Cision was Vocus. The purpose of Cision is to
build media lists and be like an online news room. Cision can also monitor
magazines, blogs, etc. about products or service a company wishes to keep track
of. Another service he touched on about was Google Alerts, where it will let
the user set up a profile and track the information wanted to be viewed. Mr.
Staedler later in his presentation shared public relations involving business
to business, which I didn’t know much about. He showed the class current and
pass projects that he worked on with other companies. One example was tethered tools,
where he showed us an article that got published for the tools. He also shared
a box that was created for representatives would take to technical schools to
share information about a program that they want to promote. The box had
information for what they wanted to promote. After
the box, we worked on a case study that involved the technical program that
wanted to promote. We had to break into groups in class and think about how we
would target audiences, build strategies and what tactics we would use for a
way to promote a technical education program. After we discussed what we would
do with the whole class, Mr. Staedler told us other opportunities we could use.
One example was media tours, where the company pays to fly media journalists to
see the program in hopes they will write about it for press. He said this is
helpful to build relations with the trade press. Overall, I learned a lot for Mr. Staedler and he shared some advice which was to
get more involved in writing outside of class. He suggested one way to get
outside writing experience from school is freelancing or getting an internship.